Search Engine Optimisation
To be more accurate, it isn't just SEO (Search Engine Optimisation), it's web marketing. It's the art of getting your website in front of as many individuals as possible. To acheive that, Red Bear start with your website and make sure that it is error free and standards compliant (most websites aren't), we make sure that the structure lends it self to effective indexing by the search engines, such as Google & Bing, we help you to target what potential customers are actually searching for and we lift your presence across the web.
- We'll get the struture right
Once that's done, we set about the real work, content marketing. At one time, SEO was purely about building backlinks (links from other sites back to yours), but whilst that is still quite important, the emphasis with Search engines such as Google and Bing is now on content. Fresh, well constructed, informative and unique content, interesting enough that people reference and link back to your website.
- Content is king
- Backlinks should follow
SEO should be considered a long term exercise. You can't acheive lasting results overnight and building and maintaining your site's reputation involves continuous effort
Don't be fooled, however. If anyone "guarantees" you page one of Google, you will probably be disappointed. It's not possible to maintain a high ranking without significant work and these sorts of guarantee usually involve breaking the rules (what's known as "Black Hat" methods) and trying to trick the search engines. But Google is smart, as soon as the methods are discovered, your site will probably be blacklisted and dissapear from the rankings altogether.
- Avoid 'Black Hat' methods
- Be wary of 'Page 1' claims'
Google, Bing and Yahoo aim to serve up the best and most relevant results possible for any given search, success comes through being relevant and Red Bear, the ethical SEO company, understands what it takes to meet those relevance criteria
Red Bear will start by running a crawler over your site (just like Google do) and from that we'll be able to identify any issues with the website and report back to you on any remedial work which may be required. Once that's done we'll analyse some of your competitors and build a plan of action for your website.
Red Bear stick by the rules and can help you get lasting results, and they are the only type that are really worth having. And once you've seen our prices and compared them with the competition, we think you'll come to Red Bear.